PRE-SEED · $1.5M · SAFE + TOKEN WARRANT

Duolingo for
derivatives trading.

Learn with paper money. Compete on live markets. Train an AI that trades for you.

1,950
people tried it, $0 marketing
13,019
trades executed on live markets
50
avg battles per signed-up user
01
The Problem

Three problems.
One root cause.

Trading skill can't be verified independently. Retail traders, strategy followers, and the next wave of AI agents all pay the price.

01 · RETAIL
50M+
traders learning by losing real money. Paying tuition in blown accounts, with nowhere to practice first.
02 · FOLLOWERS
<44%
of "top traders" produce positive follower returns. Followers are subscribing to gamblers and calling it investing.
03 · AI AGENTS
$8B+
daily perp DEX volume. AI agents (x402, Virtuals, ai16z) are entering this market autonomously with zero track record and zero trust signals.
No independent way to verify trading skill. No safe place to learn. No path from curious to paid pro.  Battle Trade is all three.
02
The Solution

Start fake. Get good.
Earn for real.

01 · LEARN

Paper battles

Free lessons, paper money, AI opponents. Duolingo-style progression through 60+ live markets.

02 · COMPETE

Head-to-head

Battles on live markets. Weapons, sabotage, leaderboards. Fortnite-style credit economy.

03 · PROVE

Verification

Challenges at $19-49. Pass and earn a verified badge. The FTMO model, gamified.

04 · GRADUATE

Real exchanges

Connect a real exchange. We route the order, earn 20-40% of fees. Forever.

05 · ARENA

AI agents

Trading data trains AI agents. Players battle them in tournaments.

03
Metrics

Growing without trying.

131 users who played. 47 came back 3+ times. $0 marketing spend. Pre-launch.

81
authenticated users, 30 days, $0 marketing
50
avg battles per user. Power user hit 407.
13,019
trades placed on live crypto markets
5,168
sabotage events fired (weapon system works)
ACTIVE NOW
65
live lobbies running
BATTLES
6,382
completed to date
TRADES/BATTLE
2.0
avg decisions per game
MARKETING
$0
all organic + events
04
Revenue Model

Acquire traders cheap.
Route their orders forever.

The game is customer acquisition at 1/150th the industry cost. Verification builds trust. Order routing is where venture-scale marketplace revenue lives, 20-40% of routed trading fees.

STAGE 1

Game

THE WEDGE
Free paper trading battles. Credit economy monetizes engagement. Duolingo/Fortnite model.
$10
CAC vs $1,500-$10K industry
Credits, Battle Pass, balance reloads, cosmetics
STAGE 2

Verification

THE MOAT
Skill-gated challenges prove you can trade. Verified badge unlocks real-money graduation. FTMO model.
$19-49
per attempt, 60% retake rate
FTMO does $180M+ on this model alone
STAGE 3

Order Routing

THE BUSINESS
Verified traders graduate to real exchanges. We route every order. Earn 20-40% of trading fees. Forever.
20-40%
of trading fees, recurring
Robinhood: $1.8B from order flow alone
The insight: Every exchange spends $1,500-$10,000 to acquire one active trader. We do it for $10 through a game they actually want to play. Then we route their real trades and earn on every order for the life of the account.
05
Full Breakdown

Seven streams.
Three time horizons.

LIVE NOW
$15K
/month, proven
  • Events + sponsorships.
    $500K cumulative. 3 events. 11 sponsors. $60-80K per event.
Not projections. Cash collected.
ACTIVATING Q2
+4
streams, all infrastructure built
  • Credit purchases. $1-10 Stripe packs. Weapons, reloads, cosmetics.
  • Battle Pass. $4.99/mo. 67% more credits, analytics, cosmetics.
  • Verification challenges. $19-49/attempt. FTMO model. 60% retake.
  • Exchange affiliates. 20-40% of routed trading fees.
Backend complete. Activating at launch.
2027+ VENTURE SCALE
+2
streams with network effects
  • Agent battle marketplace. Top creators build AI agents trained on competitive play. Players rent or own them to compete in tournaments. Platform takes 25% on every transaction.
  • Tournament economy. Verified agents compete in prize-pool tournaments. Entry fees + creator royalties + spectator markets. Revenue scales with player count, not AUM.
Network effects compound here.
$10
CAC
$132+
LTV
13.2x
LTV : CAC
$1,500+
INDUSTRY CAC
EXITS
Robinhood. $11.6B. Order routing.
DraftKings. $4.5B. Skill-based competition + tournament economy.
FTMO. $180M+ rev. Verification.
06
How the LTV Stacks

$132 per user.
$10 to acquire.

$24 Battle Pass $4.99/mo annual $48 Credits weapons + reloads $60 Exchange Affiliate 20-40% of fees, recurring $132+ TOTAL LTV conservative estimate
Exchange affiliate is the multiplier. A user who graduates and trades $50K/year at 0.1% fees generates $50 in fees. At 20-40% rev share, that's $10-20/year per user. Compounding. Forever. Heavy traders generate 10x that.
Honest caveat: These are modeled, not measured. 131 real users, $0 product revenue. The infrastructure is built and activating with Miami launch. We will have real data within 60 days.
07
Market Size

Retail derivatives
are $30T.

50M+ retail traders pay $7B+ in fees every year learning a skill nobody teaches. We route the volume and own the funnel.

TAM
$30T+
Annual crypto derivatives volume
Binance · Bybit · OKX · Hyperliquid · CME
SAM
$7B
Retail trading fees / year
0.04% avg x retail share
SOM
$500M
Routing + credit capture
Year-3 target · 20% take = $100M annual marketplace revenue

Proof point: FTMO does $180M+ on skill-verification challenges. That market didn't exist five years ago. No product, no leaderboard, no network. Just "prove you can trade."

08
Why Now

Four tailwinds
hit at once.

01

Perp DEXs exploded

Hyperliquid averages $4-8B daily. On-chain derivatives up 50%+ YoY.

02

AI agents need trust signals

x402, Virtuals, ai16z trading real money with zero reputation. Every battle generates labeled training data. The game IS the training pipeline.

03

Trading is entertainment

50M+ traders want personal brand, verified track record, subscribers.

04

Regulatory clarity

FIT21 advancing. MiCA live. Skill-based framing clears regulatory hurdles cleanly.

09
Go-To-Market

Events prove it.
Platform scales it.

26,000 enriched crypto contacts 5,000 self-selected traders $10 projected CAC

60% of event attendees return to the platform organically. Product-led growth: credit economy creates daily retention loop via $500 daily top-up. Campus activations and KOL battles scale from here. Same funnel, lower friction.

10
Venture Scale

How this gets to $100M.

Credits and events get us to $1M annual run rate. Agent battles + tournament economy + creator royalties get us to $50-80M+ in annual revenue.

NOW TO $1M ANNUAL RUN RATE
Game Revenue
Events + credits + Battle Pass
  • $15K/mo events (proven, cash collected)
  • Credits + Battle Pass (activating Q2, Fortnite model)
  • Verification: $19-49 (FTMO model, 60% retake)
TAM: $5-10M. Ceiling, not the goal.
$1M TO $50M ANNUAL RUN RATE
Order Routing
Verified traders graduate to real exchanges
  • 20-40% of trading fees (Binance/Bybit/OKX affiliate)
  • Recurring forever (every order, every day)
  • $60+/user/year (conservative, active traders 10x)
Robinhood: $1.8B from PFOF alone.
$50M TO $100M+ ANNUAL RUN RATE
Agent Battles
Agent marketplace + tournament economy
  • 25% platform take (on agent rentals + tournament fees)
  • AI agent marketplace (creators build, players battle)
  • Two-sided network (reputation attracts players)
Hearthstone: $400M peak annual revenue on competitive game economy.
The unlock: Phases 2 and 3 only work with verified competitive performance. Every battle generates data that makes the agent marketplace and tournament economy more valuable. The game isn't a sideshow. It's the engine.
11
Why We Win

Three structural
moats.

01

Verified-by-competition graph

Nansen labels wallets. We label traders. Every battle compounds the graph.

02

Cross-exchange identity

Binance has had paper trading since 2020. It's dead. Education is at odds with exchange revenue. Walled gardens can't verify across venues. Only neutral infra wins this.

03

Two-sided network effects

Traders compete for reputation. Capital follows reputation. Each side makes the other more valuable.

12
Roadmap

From $15K/mo
to $1M monthly run rate.

NOW
$15K
/month from events
  • 131 users, 47 engaged
  • 4 revenue streams built
  • Coinbase Miami activation
MONTH 4
$50K
/month run rate
  • Credit + Battle Pass live
  • Exchange affiliate signed
  • 10K users
MONTH 8
$100K
/month run rate
  • Real-money trading live
  • AI agent beta
  • 50K users
MONTH 16
$1M
/month run rate
  • Agent marketplace + tournament prize pools live
  • Multi-exchange routing
  • Series A ready
PRE-SEED $1.5M
SEED ~$4M
13
Team

Built this
because we lived it.

Ellis Norman
Ellis Norman
CEO · FOUNDER
$200M+ revenue across crypto, commodities, and staffing. 15yr trader. CRO at Hexens ($400K to $5M ARR). $0 to $20M ARR at Adia. Built this because he blew up his first real account and wished this existed.
Austin Fleming
Austin Fleming
CTO · CO-FOUNDER
Full-stack + Web3 engineer. CTO at Cracked Labs since Oct 2024. Prior: DeFi multi-sig infra at Stability (Solidity, React), Rust/Substrate contributor, co-owner at Flimflam Factory agency. Shipped the entire platform in 6 months.
Hayk Kosyan
Hayk Kosyan
COO
16yr ops, finance, legal. 170 people, 8 countries. 4th startup. Owns legal and compliance. Negotiated every sponsor deal.
Hexens
CoinDesk
Coinbase
BNB Chain
Monad
Nansen
Hyperliquid
Alchemy
Thirdweb
14
The Ask

$1.5M

SAFE + token warrant · $15M post-money cap
First check locked (Hexens) · closing into Consensus Miami.

55% Product
20% Marketing
10% Legal
15% Ops
$500K
cumulative event revenue (Oct '25 to date)
81 / 50
users, 50 battles each. Engagement depth.
May 5
Consensus Miami
15

Let's scale.

The product works. The people who find it don't leave.

Now we pour gas on it.

ELLIS NORMAN · support@battle.fyi
Book the call
16